Prada Mens SS 2020 #Optimist Rhythm

To bring Prada Menswear Spring/Summer 2020 to life, the fashion house latest campaign features a trinity of contemporary creatives, pivotal cultural personalities from musician Frank Ocean to actor Austin Butler to director Nicolas Winding Refn. Who each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition. They are representations of the legion individuals that comprise the collection. 

Frank, Austin and Nicolas wear the Prada Spring/Summer 2020 menswear collection - originally presented at the Minsheng Art Wharf of the East Bund of Shanghai, the moden city was utilised as a vast, elastic metaphor for a vision of the future - an optimistic future - which we have now reached. Fashion, music, movies : all are always looking forwards, recreating constantly, communicating different messages about the self, shifting definitions.

Here, today, confidence, positivity and possibility are embodied in the campaign. Like the words they appear alongside, these images, these men, provide a definition of Prada. Yet each leave the field open to interpretation and reinterpretation. More information @Prada