Pharrell Williams Now Is Her Time

Pharrell's latest collaboration with Adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Honing in on the zeitgeist of our times. The campaign utilizes Pharrell’s platform to amplify the voices of women making waves across a number of issues and perspectives.

Featuring changemakers such as Patrisse Cullors, community organizer and co-founder of Black Lives Matter; Nadya Okamoto, nonprofit leader and founder of period.org (singer-songwriter Syd; writer, director and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sunny; models Isabela Rangel Grutman, Sara Cummings, Kadija Diawara; and dancers Sheena Cain and Sophia Parker.

The Now Is Her Time a unisex collection of apparel and shoes for adults, juniors and kids featuring an offering that promotes choice and options for individuals. A depth of color-ways like never before, the range includes favorite silhouettes, Solar HU, NMD, BYW and the Adilette, a new silhouette to the HU collection. Available September onwards.