Prada 365 FW 2019 - Anatomy of Romance

One thing we love about the Prada Fall/Winter 2019 collection is that new romance in its aesthetic gestures. Between lace, flowers, hearts, fairy-tale capes, glittery red shoes and deepen with the tropes of utilitarianism uniforms, puffers, cargo details and backpacks. It pretty difficult not to love the mishmash of soft and deep romance in the collection. 

That said, the new campaign film of Prada 365 evolves and explores the spirit of FW 2019 Prada men's and women's collections, capturing the identity of this season, directed by Willy Vanderperre with Nicolas Karakatsanis as Director of Photography. 

Like a video game, the audience inhabits the viewpoint of an active participant in an unfolding story. Throughout, actuality merges with the fantastical: flowers melt into impressionist blurs, we move at seemingly impossible speed and our vision spins, seamlessly, through 360-degrees. Shifting from the foliage-punctuated concrete to a mysterious laboratorium - as if pulling back the curtains on the inner machinations that can create such a surreal scene - the figures become literally electrified. The scenario echoes one of the gothic science-fiction films that served as potent inspiration behind both men’s and womens’ collections - reality, re-made by man. For More on the collection and film visit @Prada